Tabs - Design Inspiration & Market Research for African Product Teams

In a bit, You’ll be able to browse products to love

We're rolling out content over the next few weeks to support your design and market research. Stay tuned for more updates!

In a bit, You’ll be able to browse products to love

We're rolling out content over the next few weeks to support your design and market research. Stay tuned for more updates!

Redefining How Product Teams Research and Build

We’re showcasing African digital innovation across multiple industries, providing resources to help teams build products that truly resonate with their users. By curating these real-world solutions, we aim to help designers, developers, and product teams create impactful and relevant user experiences that drive growth and innovation across the continent.

Why Tabs?

Real Products, Real Design Solutions

Real-world design inspiration and practical solutions from African product teams, tailored to the challenges faced daily.

A Community That Understands

You’re part of a community that shares your challenges, and helps you grow. We get it, we’re in this together.

Industry-Specific Design Patterns

Get access to design patterns from diverse industries, offering insights that help you build better, useable products for African users.

Why it started

I’m Dami, a product designer with a passion for solving real-world problems through design, and I’ve spent over five years working with teams both in Africa and internationally.

Why did I start Tabs? Well, while working on some of these projects, I kept running into the same issue: there weren’t enough resources tailored to the African market. Design inspiration and market research for African products were hard to find, and existing platforms didn’t quite fit the unique challenges we face here. I realised I wasn’t the only one struggling with this—other designers and product teams were in the same boat.

So, I decided to build Tabs —a platform where African designers and product teams can find industry-specific design patterns, case studies, and insights that actually reflect our market. My goal with Tabs is to make design inspiration and market research easier and faster, so we can all create products that truly resonate with African users.

I built Tabs (with a fantastic team) to fill a gap I’ve experienced firsthand, and I hope it helps inspire you as much as I hope it does.

You can read more about the story behind Tabs on Medium.